The loyalty/rewards web mall space is a crowded one so it takes a great deal of knowledge, power, creativity and uniqueness to break out of the pack.
To begin with, it helps to build the largest web mall of its kind…and we have done that. The next move is to keep expanding the mall with additional great name brand merchants and then add features and functions not available elsewhere.
As of this date, our web mall includes in excess of 700 of the nation’s finest merchants (and next month it will increase, as will the month after, and so on). The question of course is what makes one mall or loyalty program differentiate itself from another. As I mentioned previously, it comes down to building a proprietary platform that fits the needs and wish list of all participating parties….customers/members, merchants, clients and member provider organizations.
Today’s blog will review what we consider the most important element of the equation – the customer member. If they don’t shop and enjoy that experience, then no one wins.
I am about to give you a 50,000 foot, jet speed overview from the customer/member point of view. I am doing this from that height of course; to maintain a somewhat stealth mode relative to would be competitors.
So, what is on the consumer/user’s wish list? (These among others)
1. Being able to shop online at over 700 merchants with the click of a button… in an all encompassing single web mall. (While earning reward points)
2. Being able to purchase over 100 national gift cards that can be utilized right in all of the respective brick and mortar stores. (While earning reward points)
3. To shop in the mall or purchase gift cards and catalog items using any credit or debit card in their wallet and receive on top of rewards
4. The added value of earning up to 15%+ rewards on top of credit card rewards
5. The widest variety of stores to earn rewards from in order to earn faster
6. The ability to accumulate the rewards from all stores as a common currency
7. The ability to spend those rewards for anything and everything at participating merchants
8. The ability to earn additional rewards when they spend their rewards at participating merchants
9. The flexibility of spending their rewards even at non-participating merchants (utilizing a free BSP or affiliated stored value MasterCard or Discover Card)
10. The opportunity to purchase over 200,000 “discounted” items from a catalog and earn reward rebates on top of the discounts
11. The instant gratification of being able to “immediately print and use” discount coupons from tens of thousands of local restaurants and local merchants. (A great many of which include reward points)
12. Being able to earn rewards directly in-store (the beta program is launched)
Of course BSP Rewards fulfills all of these elements plus additional feature (pretty bright of us, huh!).
Well, I think you get the overview idea – our primary concern is all about offering each of our customer/members the ultimate experience, rewards and benefit when shopping through their own individual shopping mall.
Next week…more to come.
