Texas Payroll Card Show

… Discover Card Strategic Partnership

Well I returned from my Texas trip thrilled with our relationship with Discover but not having time to see much of Austin.

The flight was interesting and bumpy. I flew to Dallas for my Austin connection and as fate would have it, we ran into the largest band of lightening storms Texas has seen for some time. I arrived a hour late into Dallas but the Austin flight was delayed as well.. no harm – no foul.

The Payroll Card Show was held in the convention center which was only a 5 block walk for my hotel. The offsite meeting I had the on the second day was at the Four Seasons Hotel and that was only a block for where I was staying. I had to walk right by it on the way to the convention center.

All in all, I had a walking tour of about five square blocks which wasn’t enough to take in what was described to me as one of the great cities in the U.S. Although I didn’t see much of the city, I saw a great deal of the APA Payroll trade show – and that was wonderful.

It is amazing how the doors open when you can go around to all the booths that Discover Card has a relationship with and are introduced as their strategic partner. Discover Card sent an email and a PowerPoint presentation a week before the show to all of the companies that had booths.
It outlined how the BSP program was an excellent payroll card “value added feature” which was “merchant funded” by our 750 participating retailers. Needless to say, it opened a lot of doors for us and we already did five demonstration follow ups in this first week after the show.

By the way, one of our clients, Global Cash Card, had a booth at the show. We had a chance to spend some time together and draw up the marketing steps for payroll card programs they already had us layered on to – Ruth’s Chris and StaffMark.

We came up with some exciting promotions that they will be utilizing on additional programs they are launching. By the way, Global Cash Card is a phenomenal company to do business with. Exciting stuff!

I will be updating you on our further inroads into the payroll card market. With Strategic Partners like Global Cash and Discover, it should prove to be a very interesting ride.

Until later….