Canada, Trade Shows and Travel
It has been another interesting month which started with the Card and Payment prepaid debit card trade show. We jointly presented with our strategic marketing partner – Meridian Enterprises and their MeridiCard. The show was targeted to the banking and debit card issuers and our BSP “merchant funded” rewards platform got a lot of play.
We are in the conversation and proposal stage with various card issuers and have already announced our relationship with One World United to build them a private branded mall and to add the BSP platform to their Debit Cards.
What makes this so unique is that most of their cards are being issued in Canada and it opens the door for BSP to a large Canadian market. We already have nearly 200 merchants in our mall that service this market which gives us a giant head start on the program. We had plans to expand and serve our Canadian neighbors this year, and the One World Card relationship is our first step toward a larger and growing presence. Hail Maple Leaf!
We are now looking at the network marketing industry and some of their payroll cards that serve Canada as the next step in our expansion. We have already private branded malls for 5 such companies and initiated and launched a category on all of our malls that feature the Canadian merchants. We are now busy on developing a platform totally tailored to that market.
This past week was a busy one for us. Between a Board of Directors meeting and a guest speaking engagement and introducing our newly designed mall look, there was a great deal to prepare for.
One of our clients, Anserteam, is a professional group consisting of over 70 professional Staffing agencies across the country. We have already launched their association web mall and are now developing a program whereby their participating companies can feature their own private branded malls. The platform will be utilized as a value added bonus for their staffing employees as well as an incentive and referral rewards system.
Well it is now time for me to hit the road again…New York and the following week in Austin Texas…pretty diverse audiences.
I will give you updates later - pardner.
