Licensing at its best

WOW! LIMA was a gigantic show.

I travelled to NY a few weeks ago to participate in the LIMA Show. To say the least, it was a unique experience.

To begin with I should tell you about the LIMA organization. It is comprised of over 1200 companies involved it the licensing of products or the use of their names. The members and exhibitors at the show ran the gamut from Disney, to Mattel, to Sony…actually the Who’s Who of Name Brands.

BSP Rewards has been appointed the official loyalty/rewards/incentive/promotional partner of LIMA – and we are extremely proud of that! Take a look at the web site www.bsprewards.com/lima. Needless to say, this opens up a world of possibilities for our BSP platform.

We stuck our toe in the water at the trade show to get a better feel of the industry and the potential and actually had a floor office to meet with potential clients. We presented with two of our outstanding strategic partners – The Ignition Network (a full service marketing and promotion organization) and Prepaid Solutions (the division of West Suburban Bank that issues debit/prepaid cards that promotional and BSP points can be loaded on to). Our trio of companies showcased a homogeneous platforms of promotional services that have never been offered before..really cool.

We did a little exploring of the show and visited many of the name brand booths. It was almost like visiting a theme park as the big company’s displays were both large scale and extensive.
I would like to give special thanks the LIMA staff for their assistance and enthusiasm. We are as excited to work with LIMA as they are with us.

As always, I try to accomplish as much as possible during my trips – especially when in New York. I travelled the day before the show to see some potential clients and spend a little time with Wall Street types. As it turned out, it was well worth the extra day – and not just for the 3 free meals.

But that may be the focus of my blog next time.

Until later….