Gift cards are wonderful for the consumer - and we are in business to please the consumer.
BSP Rewards offers approximately 100 gift cards from a variety of national brands. These include cards from BP Gas Cards to the Gap, Macy’s to Timberland…Office Depot to Best Buy, Target to Sears and Chili’s to Red Lobster – to name a few.
The best of the best are offered because that is what our member expect and deserve.
We sell all of cards at face value (just like other gift card sites do) BUT we give back rebate points (like others DON’T DO). We look at gift cards from a different point of view. We sell a lot of gift cards (a real lot) but never planned to make much money on them.
As I stated, they are for our member’s convenience AND they fit perfectly into our platform and plan. To us, gift cards are a marketing tool.
We have built the largest mall on the web between our on-line merchants, gift cards, restaurants, a 200,000-item discount catalog, and soon thousands of discount coupons; the gift cards fit right in.
Whether of members shop our mall to get the gift cards, or they shop for gift cards to get to the mall…gift cards drive traffic. The results are to same – the more traffic, the more sales (and did I mention that our members love them).
We carry all of the gift cards in inventory so that we can fill all of the orders quickly. We even customize the card so that they can be delivered in the name of each branded site we build – and also carry the member’s special message. The enclosure can even feature items and messages to enhance the shopping experience.
Our member’s suggested that we create a printable “Everything Certificate” so they could print them at home. They wanted to give the recipient the opportunity to pick a card for the merchant of their choice. Of course we complied.
So you can see how the gift cards act as a marketing tool for the web mall and for our client’s ability to communicate to his members – with and end result of providing a world of good will and customer loyalty.
…More next week
