2007 was a pivotal time in the growth of BSP Rewards and 2008 looks like it could be our major breakout year.
The year started out with a great deal of momentum and it just kept going, and going and going…yes, just like the Duracell Bunny.
We added a great many merchants to our mall and then elevated the platform to the status of the largest, most complete web mall ever. It now contains over 700 national merchants, a discount merchandise catalog of over 200,000 discount items, over 100 gift cards from national merchants, and printable discounts coupons at 7000 neighborhood restaurants. In January we will add thousands of “printable” discount coupons for both local and national merchants. A pretty good running start for 2008!
During the year we also built many new private branded malls for an ever expanding list of clients and added hundreds of thousands of new members. Our list of branded web malls grew continuously with larger and larger companies coming on board. These companies included national companies such as Clipper Magazine (a division of Gannet), Edebit Pay (one of the nation’s premier issuers of debit cards), VBN.TV a virtual TV network), Nation Safe Drivers (a National Roadside assistance company) ….. to name a few. And that is only a small sampling to what we expect in 2008.
The first quarter of “08 looks as if the dam will break and a flood of new clients will start to roll in. We can’t name the companies yet as the paperwork is being finalized, but all I can say is WOW! Not only are they big names, but they their private branded malls should be generating a continuous influx of new members – members that will be shopping in our mall and be available for our cross marketing efforts.
The increased membership this coming year should produce substantially enhanced income. 2008 will be a year of initiatives as we plan on commencing advertising revenue and income generating special promotions.
I won’t outline our expansion plans yet, but keep tuned. The first quarter is upon us and expect it to be an exciting prelude to the months that follow.
Happy New Year!!!
