So far I have only talked about the 700+ stores in the mall and the 100+ gift card selections. There is a lot more to the BSP Rewards Mall to puff our chest about that I would like you to know about.
When we looked around at all the rewards sites we found them to be lacking in many aspects (lucky for us). Sure they all had a way to earn rewards and a way to redeem them…but only in a limited manner. They had some merchants (far fewer than BSP), and some items you could redeem for (like a limited catalog or limited stores). At many of the sites they made it almost impossible to know what you reward value was (think airline miles). These limitations showed us an opening in the market and we took advantage of it.
First of all we made it simple. At BSP Rewards every point is worth a dollar. For instance if you buy a gift card for us for Macy’s you receive 7%. Say you were going to Cousin Gene’s daughter’s wedding and purchased a Macy’s gift card for $200. You would earn $14. Easy, huh?
Next we wanted to allow for an abundant amount of choices…. over and above our over 700 merchants and gift card selection. So we researched the market and found suppliers of items that would add even more value to our mall. We already had the largest mall on the web, but that wasn’t enough for us. Sure we wanted the biggest, but we also wanted to best…for our members.
So in addition to the wide variety of national chain restaurants, we added over 7000 local restaurants. All you have to do was search by zip code and find your favorite local eatery. You can then immediately print out a coupon for a much as a 60% discount and then take it to that restaurant and use it. By the way, you get an extra 10% in points on top of the discount.
But that still wasn’t enough. We wanted more! So we sought out a supplier with a catalog of over 200,000 discounted items and added that to our mall. We found one that not only offered to vast selection, but also offered the most savings. Then we decided to give reward points on top of the discounts. Wow…we wanted to be sure that savings would be stupendous.
Oh, did I forget to mention the printable discount coupons for all sorts of great local merchants around the country...thousands in fact.
I guess I’ll tell you about that next week.
