This blog has finally reached modern day. Wow, I covered 50 years in 2 weeks – the web is really quick.
So here we are with a web based mall of nearly 700 of the nation’s best retailers including over 100 great gift card merchants. In fact, we seem to have built the largest mall on the internet…an accomplishment we are quite proud of.
On the other hand, we at BSP Rewards also understand that we have a long way to go. Although we have built over 50 branded malls for a variety of clients; we did so following the normal rules of engagement - Start with the small and build towards the large with an eye on selling the enormous.
The small was not as easy as it sounds as even the diminutive companies ask the right questions and require answers that they feel will help them grow. Happily, our research and model were on target and sales commenced. Over the following year, we managed to get in front of some larger companies and organizations that “got it” and helped us progress to the middle of the second tier. (You can see a sampling of these branded malls at (www.bsprewards.com.) Just click on the “BSP Network” tab.
You are probably asking what I mean by the statement that we have reached the “middle of the second tier”. Of course I am going to tell you even if you were not curious. It translates to, companies and organizations of nice size that have the “potential” of producing meaningful transaction volume through the mall. Clients like ADP, AIG and member provider organizations such as the AME Church and 5 network marketing companies, additionally we are being layered onto payroll cards for companies such as Ruth’s Chris Steakhouse and Staffmark.
These are all great companies and organizations and are great additions to the smaller companies we work with. These programs have been, or just recently been, launched. The initial results are gratifying but a program of our magnitude takes time, marketing and seasoning to reach the results we stand on our toes for.
The wheel is now cranking and we should be seeing enhanced results by the 4th quarter of this year. When that happens, combined with the successful culmination of new agreements in the pipeline, we will have attained the top rung of the intermediate ladder. That is when the fun begins as we then shoot for the “enormous”.
But again, that is a story for another day.
