The Audiences Are Getting Bigger

6/25/09… Stefanie Speaks Up

Stefanie Kitzes, our dynamic Director of Business Development, went to the Fortune High Tech meeting in Charlotte as planned. What wasn’t planned was the overwhelming reception she received from the multitude of attendees.

The reports that I received basically let me know that from now on I could stay home and send her in my place. Fortune Fest, their Hollywood scale event is coming up over the Labor Day Weekend in Lexington, and guess what – I’m not staying home! I wouldn’t miss that event for anything (but I will undoubtedly allow Stefanie do most of the heavy lifting).

This week we launched our first Mall for the Spanish Market. I didn’t realize that there were so many derivations of the language and only our version one is up and running. Fortune was kind enough to open it to their Spanish speaking reps for review and we expect to be getting input and tweaks for weeks to come.

As far as business goes, I am happy to be able to say that Mall transactions continue to grow in spite of, or maybe because of this bad economy. More and more people are going to the web for their purchases and everyone is looking for discounts, rebates and coupons. Happily our BSP Rewards platform includes all of those desired features.

In my next blog I should be able to tell you about an exciting mall expansion (even greater and grander) and some very interesting new clients.

Until next time…..