…In fact, it’s a CINCH
MediaNet, through one of our subsidiaries just completed the purchase of a unique software platform for database tracking, monitoring, statistic tools and the widget known as CINCH and Connect.
Our BSP division has been searching for some time to find a desk top widget that would enhance our BSP toolbar. The acquisition of the CINCH platform brings applications to us that were beyond our expectations.
CINCH is a desktop application and personalized shopping assistant. CINCH assists customers by delivering one-click ease and security for access to online shopping by providing a two-way communications channel for personalized content and customer feedback controlled by the customer and without using a browser.
In other words, it allows us to offer our BSP Mall clients and members access to relationship and comparison shopping right on their desktop. For instance, if they are looking for a particular TV the CINCH searches all merchants and shows the results and prices…neat! It also allows us to send special coupons, announcements and special communications to the directly instead of using a browser and email….even neater! CINCH for smart phones is under development and will provide mobile access to the same powerful tools…..super neat!
We have been building and enhancing our BSP Mall (the largest in the Galaxy) for many years. By combining our platform with DubLi and CINCH, we will now be able to offer amazing nuances that can be introduced at record speed.
ON-line reverse auctions, Mall shopping and product search and desktop communication – a power play that is just the beginning of what I believe is a most exciting opportunity. The combination is destined to start everyone talking and along with the viral aspect, is making my job a whole lot easier.
Until next time…..
